Give every service a crawlable page
If a service matters commercially, it should have a dedicated URL, a clear title, a concise meta description, and structured data that explains what the business provides.
Treat performance as positioning
Fast pages feel more premium and rank with fewer self-inflicted problems. Watch LCP, layout shifts, image sizing, and JavaScript that ships to users who only need static content.
Connect Search Console to decisions
Search Console is not a passive report. Review queries weekly, improve pages that almost rank, and publish focused articles for problems your buyers already name.